Industry Reseach (Presentation)

For the first homework that was given to us, my team and I, had to do a research on the industry within which our business sits and present it in 5'.

We did a reseach on the competition our company would face and since we consider our agency UK-based we focused on British successful businesses in our area.

http://www.agency2.co.uk/
The UK's leading social media agency.
We promote brands within influential online communities. Highly targeted user generated sites such as forums, blogs and social networks.

http://www.gamaroffdigital.co.uk
UK-based digital advertising and social-media creative agency.
Gamaroff Digital are Social Media Strategists and Implementers. Develop games, widgets and integrated viral marketing campaigns for social networks and platforms. Understanding how social media can benefit your brand, how it can best be used to your advantage and what the best approaches for achieving your marketing objectives are.

http://www.wearesocial.net
We’re a new kind of agency that combines an innate understanding of social media with digital, PR, and marketing skills. We are entirely focused on innovative, creative and effective social media marketing and communications and we like to think we are getting rather good at it.

http://www.contentandmotion.co.uk/
Content & Motion is an Online PR Agency based in the UK.
We are a PR, SEO and Social Media Agency re-mixed and re-thunk. We help you target the people you need to persuade. We create the content that grabs them. We seed it (using our Social Media Agency smarts) and we optimise it. Then we help you convert… (Oh, and we improve your Page Rank as a result.)

http://www.qubemedia.net/
Qube Media is a dedicated social media agency.
Our first commission more than six years ago was a social media marketing campaign, so we've been working in this exciting industry since the beginning.

http://www.socialseo.com/
Social SEO creates, plans, and executes social media campaigns for clients around the world. For over a year they helped define the goals of clients and communicate those ideas across hundreds of social media websites.

http://www.warlockmedia.com
Social Media Marketing (SMM) is an internet-based advertising technique which is similar to the "real world" practice of advertising something via word-of-mouth. It is the process through which a particular website/brand/business is promoted through social media channels.

Affected by the "Purple Cow" we thought of changing our initial idea with not much success according to the feedback we got. We also did the Porter's 5 forces for the new concept we had and included it in our presentation. The feedback we got is we should simplify our idea and find a niche making our business proposal specific and simple.

* The presentation is available here. *

With the feedback we received we went back to our initial concept which was advertising through social networks focused on start-up or small scale companies which need cost-effective advertising in a new medium of our era.