Branding

Last Tuesday we had a session about branding with the owner of Together Innovation company. We were given an illustration about Apple and asked to "shape" its branding profile. The illustration is the following:

The branding values and vision we made for Apple is below (please click to englarge):

Personal vision and values
Qualities: Effectiveness, Order, Aesthetics. Essence: Work hard to "play" hard. Vision: Find my dream job and get it within the next year. Mission: Pay back the money my family invests to me. Values: Honesty, communicative.

IDM's vision and values
Our company's vision and values is shown below (please click to enlarge):

IDM's branding brief
We want to develop a clean-cut and fresh brand for our agency. We'll try to pass the feeling of cool and serious at the same time, by aspiring the principles of modernism in every aspect of our company; website, advertising content, premises. The strategy we will follow is mainly around promoting ourselves using the services we offer which is the viral way online.