Market Research

For our market research, we firstly defined our focus group and then we looked for existing researches on that market. The focus group of IDM Agency is explained in a previous post of mine, called Researching the Market:

" IDM Agency's Market is consisted from all the potential buyers of our service. Since we are a Business to Business (B2B) company our market is all the businesses which Could buy our product.

Doing a research on that, we concluded that some of the characteristics of our market are going to be:
1) Small-scale companies, because of the low-cost of our services.
2) Have a website, because if the viral marketing reaches the consumer, he or she has to be able to find more information about the company we will be advertising.
3) Companies which are looking for increasing their reputation (measured by number of views of their website) and their sales. "

 Afterwards we did a secondary research based on existing market researches for Online SMBs (small or medium businesses) to found the market segmentation as well as trends and and areas we should focus to. We retrieved many useful information from the following reports:

- Social Media Marketing Industry Report - How marketers are using social media to grow their businesses.

- Software Sales Business Plan, Market Analysis

We gathered some of our findings in this word document:

* Market Research findings *